For dental practices
How dental practices get recommended by AI
“NHS dentist taking patients in Leeds” and “Invisalign in a practice I can trust” are questions the practice site has to answer. When Whito compared AI-named English practices with the Care Quality Commission directory, 49 of 59 names matched a CQC-registered location. The GDC register checks the dentist; the CQC checks the premises. launchAEO is how the practice gets recommended: treatments, NHS status and emergency cover in HTML, one identity that matches Google, and on Growth a record of who the assistants name when a patient asks.
Questions customers already ask AI
These are the prompts, not keywords. An assistant that cannot match them to a page on your site will name someone else.
- Is there an NHS dentist in Leeds taking new adult patients?
- Recommend a private dentist for Invisalign in Bristol.
- Emergency dentist in Glasgow for a broken tooth today.
- Family dental practice in Cardiff that sees children and has parking.
- Who should I see for a dental implant in Manchester?
Why someone else gets named
A star rating is not a register
Whito’s line after the CQC check is the one that matters: patients should search the practice on the CQC site and the dentist on the GDC. Engines name practices; they rarely walk the reader through that check. A clinic that never publishes its CQC location name makes the mismatch worse.
NHS availability and private treatment are different prompts
A practice can win “implant in Manchester” and lose “NHS taking patients”. If the site hides whether you accept NHS adults, the model will recommend a competitor whose page says it in a sentence.
Review volume in dentistry is a different sport
The Wrexham/Chester run found ChatGPT’s typical named dentist at 218 reviews, against about 12 for builders. Treating dentistry like a trade listing — a handful of Google opinions and a phone number — leaves you below the bar the model already sees in your town.
What launchAEO checks
Whether treatments and NHS status sit in the HTML
Invisalign, implants, emergency slots, children, parking, NHS or private. If those words only appear in a patient-pack PDF, launchAEO will score the page as thin for a crawler.
Whether the practice looks like one organisation
Trading name versus CQC location name versus Google. The listings view is there because AI-named practices often fail a simple name match against Companies House — the CQC directory is the record that settled it.
Who is named on NHS versus private questions
Growth keeps those answers in separate rows. A private implant mention is not an NHS win, and a family-practice mention is not an emergency-slot win. The dashboard does not blend them into one dental score.
What to change
Same shape as the action plan in the product: what’s wrong, why it matters, how to fix it.
What’s wrong
The site never states NHS, private, or which treatments you offer.
Why it matters
Those are the words in the prompt. A stock “we care about your smile” paragraph matches none of them.
How to fix it
One sentence each for NHS status, emergency cover, and the treatments you actually sell. Put them in HTML, not a download.
What’s wrong
CQC and GDC details are missing or under a different name.
Why it matters
Patients — and anyone checking the AI shortlist — should be able to confirm the location and the registrant. A mismatch is how a named practice drops off a CQC lookup.
How to fix it
Publish the CQC location name and a link to the GDC registrant search. Use that name on Google too.
What’s wrong
New patients cannot tell if you are taking anyone.
Why it matters
The highest-intent UK prompt is still “taking patients”. Silence looks like a closed book.
How to fix it
Say who you are taking this month. Update it. The action plan will treat a missing statement as an issue until it exists.
Where assistants look
CQC care directory
The official register of English dental locations. 49 of 59 AI-named practices in five cities matched a CQC location by name.
GDC register
How you check the dentist, not the building. Engines name practices; this is still the patient-facing proof.
Doctify
Clinic reviews Gemini already cites in London healthcare answers.
WhatClinic
Public treatment pages that sit next to Doctify when someone asks about implants or alignment.
Questions about this
How can a dental practice get recommended by ChatGPT?
Make NHS or private status, treatments and emergency cover readable in HTML, keep the CQC location name aligned with Google, and keep the practice site in a state an assistant can quote. launchAEO is the tool for that work, and on Growth it shows who was named.
Should I trust an AI shortlist of dentists?
Use it as a starting list, then search the practice on the CQC directory and the dentist on the GDC. Whito found most English names matched a CQC location — not all — and engines almost never linked the register.
Why do named dentists have so many more reviews than trades?
In the Wrexham and Chester sample, ChatGPT’s typical dentist had 218 reviews. Patients already compare practices on maps. That does not mean 218 is a magic number. It means a practice with twelve reviews is competing in the wrong sport.
What does launchAEO check that a dental marketer usually misses?
Whether a crawler can read the treatment pages, whether the practice identity is consistent, and the issues (blocked pages, thin HTML) that stop an assistant quoting you. Who is named is a later, paid check.
Where these facts come from
Independent studies, not launchAEO scores. We summarise them; we do not pretend we ran them.
Other businesses
Solicitors
Conveyancing, family, immigration. Engines name SRA firms, then almost never link the register.
Accountants
Limited companies, IR35, year-end. ChatGPT currently names Xero more often than it names a practice.
Small businesses
A shop, a practice, a local firm. launchAEO gets the site ready so ChatGPT names you, not only the chains.
The full playbook sits in the 2026 guide to getting recommended by ChatGPT.
Get onto the recommendation
Free is a homepage check, not a trial. launchAEO shows whether AI can read the site, what to fix, and — on Growth — whether the answers name you. Prefer us to handle it? Managed services are quoted separately.